I wanted to challenge myself to create a mini branding identity for a hypothetical business called Florence & Energy!
A youthful and modern supplement brand that focuses on giving young women life and energy to their everyday lives, gathered from natural floral ingredients Florence & Energy present to you health support in the form of tablets.
Because I have creative freedom for this project and because I know that these design won't get printed, my colour palette was to be in RGB, That way I can make the designs look BOLD | BRIGHT | FUN. Getting that type of vibrancy I believe is impossible unless there is stock finishes.
This package would include:
Logo design
Art direction
1x Label design
I like to start my initial sketches on my iPad, here are some early drafts of the project, sketching first is a must for me, even if the initial sketches are a little bit difficult to decipher, it helps develop the concept.
You've got to start somewhere?!
Designing can get messy, as a designer you usually work these pages called "Art boards", after a while your page can become full of them!
THE DESIGN
The background images were free to use from PEXELS.
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